The King of Color

At 96 years old, Lawrence Herbert, known as THE KING OF COLOR, is a visionary whose revolutionary idea to standardize color remains largely unrecognized. Growing up in Depression-era Brooklyn, Herbert entered the print and manufacturing trade during a time when color was a chaotic and subjective experience. He channeled his unique vision into creating the Pantone Matching System (PMS)—a groundbreaking invention that established a universal language for color, profoundly enhancing artistic expression and commercial production across all industries. Directed by Patrick Creadon (WORDPLAY, HESBURGH), this compelling documentary features an exclusive interview with Larry himself, offering an intimate glimpse into the mind behind Pantone and his enduring impact on how we perceive and use color today.